Last week Bloomsbury were once again at the excellent Surviving Actors convention. The seminar’s main focus was on how actors can effectively market themselves while not stepping on their agent’s toes and potentially damaging that relationship.
The panel was chaired by Lloyd Trott, editor of the Actors and Performers Yearbook. I joined Lloyd, alongside agent Matt Chopping from Waring & McKenna and BBC Drama casting director Derek Barnes. Here are the main points from a great session.
Actors need to take care of business
Once an actor signs they can easily neglect important aspects of their career, leaving responsibility for their marketing in their agent’s hands. Sometimes the opposite problem occurs; actors want to market themselves but feel frustrated because their agent has tried to restrict them. Or perhaps they feel the relationship with their agent is unstable and are uncomfortable discussing submissions or suggesting roles they would like to be seen for.